BERGA Papers
Brand Creation
Brand Positioning. Visual Identity. Copywriting. Guidelines. Printed Materials. Exhibition Stand.
Agency Renew Creative
Global paper manufacturer Sylvamo needed a brand for their newest sub range of highly sustainable, premium paper reels.
I was commissioned to create a brand identity that would position Berga as the standard in premium uncoated woodfree paper reels. I built the brand around the promise ‘Bringing Your Better’, in which Berga delivers superior quality on every level. The solution is a bold, confident visual that stands out against the conservative and corporate-looking competitor brands.
The distinctive B in the brandmark is a clever representation of Berga’s premium paper products. The negative space in the bottom left of the letterform mimics the corner of paper curling over on itself.
